Tiff’s Treats, the original warm cookie delivery company, is thrilled to announce the much-anticipated return of the Dubai Chocolate Cookie, the flavor that shattered company records and became the fastest-selling cookie in the brand’s history.
When first launched, demand for the Dubai Chocolate Cookie far exceeded expectations. Though Tiff’s Treats planned enough supply for one to two months, most stores sold out in just days. The cookie sold out four separate times across multiple markets, with each restock disappearing almost as soon as it arrived. At the height of the frenzy, more than 10,000 fans joined a waitlist hoping to get their hands on the next batch, which relaunched this week.
Behind the scenes, the Tiff’s Treats team went to extraordinary lengths to meet demand. Emergency special ingredients were sourced directly from Italy, and Tiff’s Treats even resorted to hand-crushing pistachios to ensure the relaunch of the flavor would be possible.
“Watching the response to the Dubai Chocolate Cookie has been both humbling and exhilarating,” said Tiffany Chen, Founder & CEO. “Cutomers told us this cookie was something special, and they proved it by selling it out time and time again.”
The Dubai Chocolate Cookie relaunch began with fresh batches arriving in Texas, Oklahoma City, and Atlanta locations on Monday, October 6. The rest of the stores will receive their replenishments later this week, as available. Customers are encouraged to act fast, as history has shown this cookie doesn’t stay on shelves for long.
The Dubai Chocolate Cookie will be available in all participating Tiff’s Treats markets while supplies last.